Director of Digital Platforms & AI Products
17 years across three companies. Kolkata to Bangalore to Hyderabad. Started as a web developer, grew into product leadership. Now building on the side with LLMs, Claude, and whatever ships fast.
What I bring to the table
From CMS to DXP to AI-generated experiences at scale
GA4, Amplitude, GTM - wired to decisions, not dashboards
LLMs, Claude, GPT - building things that didn't exist last year
Conversion funnels, ABM, and digital campaigns that move pipeline
Featured Work
A career built on shipping. From solo web developer to leading a 28-person digital platform team.
Own the full digital experience platform roadmap. 28-person cross-functional team. +32% organic traffic, +17% CVR uplift, unified analytics across GA4, Amplitude, and HubSpot. AI-assisted development with GitHub Copilot.
Designed and delivered an LLM platform (GPT-based) that auto-generated 1,000+ personalized account-based marketing landing pages. Campaign launch time reduced from days to minutes. +35% PageSpeed improvement.
Designed and deployed unified behavioral analytics infrastructure across GA4, Amplitude, and HubSpot. Standardized event taxonomy, built custom dashboards, and enabled cross-platform attribution for global demand generation.
Built and iterated the event platform for Radiance, HighRadius flagship annual customer conference. Custom registration flows, session management, speaker profiles, and live event integrations shipped each year.
Built gamified booth apps for global marketing events: spin wheel, lotto slot, American football credit quiz, and real-time leaderboards. Designed to drive booth engagement and capture leads at scale.
Decade of hands-on UI/UX work spanning product interfaces, marketing pages, event platforms, and campaign assets. Collaborated with product teams to design the early HighRadius receivables platform UI, which evolved into the Order-to-Cash suite.
Worked with the product team to design and build UI components for the core Integrated Receivables platform, which later became the full Order-to-Cash suite used by enterprise finance teams globally.
The learning years. Built and shipped multiple client projects across PHP, Python, Joomla, Drupal, WordPress, jQuery, JavaScript, HTML, and CSS. Responsible for full application design, development, and deployment across the entire project lifecycle.
Side Projects & Ventures
I build things to learn, to solve my own problems, and because the tools exist now to ship fast.
Scans any company website and generates a scored analysis across 5 dimensions: SEO, UX, conversion, content, performance - with AI-written recommendations.
A Claude-powered chat app with persistent memory - it remembers context across sessions and adapts tone based on past conversations.
A cleaner Splitwise alternative. Group expense tracking, smart settlement suggestions, UPI-ready. Built for the way Indians actually split bills.
Personal finance tracker with category intelligence - learns your spending patterns and flags anomalies. No bank login required.
Co-founded a Bengali cloud kitchen in Hyderabad. Built the brand, digital presence, and Instagram content strategy. 7-spice concept rooted in authentic Bengali cuisine.
Co-building a luxury clothing brand rooted in Bengali textile heritage. Pan-India curation. Worldwide shipping. Dark editorial aesthetic.
Stack & Skills
About
HubSpot - GA4 - Salesforce - Attribution - AI-Driven Campaign Automation - Cloud (AWS) - Martech Ecosystems
Digital platform and marketing analytics leader with 17 years building and scaling digital experience platforms, marketing technology ecosystems, and enterprise analytics products. I own end-to-end product lifecycles: from strategy and roadmap planning through delivery, experimentation, and growth optimization.
Currently leading digital platform initiatives at HighRadius across enterprise web platforms, behavioral analytics infrastructure, and AI-driven marketing automation that supports global demand generation.
Strong background in data-driven product development, GA4, Amplitude, experimentation frameworks, and generative AI automation. Comfortable working across engineering, marketing, sales, and RevOps with teams in North America and Europe.
Core Skills
Product Management
Growth and Analytics
Platforms and Martech
AI and Automation
Cloud and Tech
Leadership
Get in Touch
Open to product leadership roles, consulting conversations, and interesting problems. If you’ve read this far, let’s talk.